About Us

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 26,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.

As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The Role

A manager level position within Imperial’s Global Insights function, this role will report to the Business Performance Director driving the Channel Insights activity at a global level, sitting within the Global Business Intelligence Centre of Excellence.
This role will be expected to understand and communicate the performance and trends within the various distribution channels through which Imperial’s products are delivered to consumers. The role will be responsible for analysing 1st and 3rd party data and market research reports to gain insights into channel performance and effectiveness, customer and shopper preferences, and opportunities for optimisation, ultimately leading to better decision-making and well-informed Channel strategy.

With the increasing importance of our own online channel, the role will be instrumental to set standards and analyse the performance outside of brick & mortar. This role is expected to prioritise and oversee the analysis and interpretation of data for the Digital ecosystem, Website, E-com, ECRM including evolving and maintaining of the digital KPI framework, evaluation of the various initiatives and features from a business perspective and in addition support identifying the opportunities to optimize and test & learn.

The role will have Channel Performance Analyst directly reporting into it.

Key Accountabilities

Serves as member of the Insights Business Performance team. This role leads the Channel Insights team at the global level, providing insights and recommendations for the global team.
Supporting the business to inform its Channel Strategy through the following:

• Supports standard setting for gathering, analysing, interpreting 1st and 3rd party data in order to evaluate Channel Strategy
• Data Analysis: analyse sales data, 1st party consumer data, digital channel data, market research, consumer insights and internal databases to identify opportunities and trends within different sales channels
• Reporting: report key metrics, sales trends, and market share analysis for product categories in different channels
• Market Dynamics: monitor and analyse market trends, competitor dynamics, and industry trends to provide actionable insights and recommendations to Category stakeholders, to inform Channel and Category strategy
• Strategic Partner: Collaborate with internal teams and provide thought partnership and insights on channel strategy activity and the associated implication to Imperial Brands

Skills and Experience Required

Essential:

• Educated to degree level in relevant field
• Experience in competitive intelligence, financial analysis, market research or related field
• Strong analytical skills (including digital analytics)
• Strong data analysis and visualisation skills
• Excellent communication and presentation skills to
• Highly collaborative
• Sector experience across FMCG
• Technology/Tools: Python, SQL, Power BI, Databricks, Google Analytics

Desirable:

• Experience within nicotine industry
• Experience in sales

What We Offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension, holidays as well as hybrid work.

Next Steps

Interested applicants should apply with their CV highlighting their suitability for the role.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation.

We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions, or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants.

We welcome talented people with stories to tell, who can bring fresh thinking, new ideas and different experiences to our business and believe in enabling every person to succeed; to deliver their best performance and realise their full potential.

We understand that these are the things that make you ‘you’ and if you join us, we’ll support you in being able and confident to share your whole self with us.  

We look forward to hearing from you!

Please click here resourcing@uk.imptob.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

Don’t talk yourself out of applying.