About Us

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 26,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.

As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

The Role

Please note: This is a 12 month fixed term contract role. The role is based in our Bristol HQ where we have a hybrid working model and therefore, you would be required to be in the office 2 days per week. 

As a Consumer Research Manager within Imperial Brands Insights function, you will focus on addressing the insights needs of the Cluster / Market teams.

You will achieve this by understanding the needs, preferences, motivations, and behaviour's of the consumer by gathering and analysing primary, secondary and tertiary data through research (including 3^rd party) to uncover valuable and actionable information that can guide the Cluster’s decision-making.

Working closely with the global and cluster Insights teams you will deliver high quality Insights that drive consumer centricity and move the business agenda in line with the defined must win battles (‘MWBs’).

Principle Accountabilities

This role owns the end-to-end delivery of consumer insights for the clusters and markets it is located within. It is expected to provide the business with consumer insight through the following:

• Works with the Cluster Insights lead and Marketing teams to understand the pressing questions that need consumer research support to drive actionable insights, including proactively suggesting and formulating questions that require consumer research support
• Explores and proposes the optimal approach to answering these questions via consumer research, leveraging existing consumer knowledge, available data sources, internal and external expertise (e.g. research suppliers) as appropriate
• Defines research objectives by translating these questions into research/analytical design, keeping the line of sight of the research priorities set by the Head of Consumer Research, existing consumer knowledge and business questions.
• Prepares research briefs to ensure 3^rd party research suppliers understand research requirements and ultimately deliver to the needs of the cluster, selecting agencies through invitations to tender where appropriate
• Manages 3^rd party research suppliers, project planning and budgeting for cluster-led consumer research projects
• Develops an engaging story that logically translates consumer data findings – including from 3^rd party suppliers - into commercially sound recommendations and uses independent consumer insights to challenge perceptions when required
• Helps ensure objectivity of insights, by guiding the Cluster/Market’s ability to interpret consumer research findings, data and KPIs, in a way that is faithful to how the research was designed
• Uses available knowledge to generate relevant consumer context to support the interpretation of the consumer data
• Draws on specialist knowledge and resources from central CMI, research, data and analytics teams, particularly for more complex and bespoke projects
• Makes best use of central, self-serve resources such as the global Insight Hub, best-practice toolkits, reporting templates etc., developing an expert understanding of how these work
• Prepare materials for and participate in relevant Consumer Research governance forums to ensure proposals for external research are aligned to business priorities
• Manages consumer research projects to ensure they are executed according to standards, delivered on time and within budget.
• Captures, consolidates and shares consumer learnings using IB platforms.
• Follows global research standards and practices in market-led research

Skills and Experience Required

Essential:

• Experience of research design and analysis within a consumer research function
• Knowledge and experience of using SPSS software
• Technical knowledge in questionnaires and research design, sampling theory and practice, consumer behaviour and marketing, recruitment, quantitative and qualitative methodologies
• Experience in product led research projects
• Sound knowledge of in-home usage testing, ethnographic research, concept testing, pre/post initiative testing, shopper, marketing effectiveness brand & ad tracking, U&As, segmentation, pricing studies
• Sound commercial awareness, e.g. of business objectives research needs to deliver to
• Sound analysis and presentation skills
• Willingness to learn and build technical expertise
• Highly collaborative, with an unflinching focus on improving working practices and co-ordination across multiple teams
• Desire to be part of an Insight community

What We Offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension, hybrid working, cycle to work scheme, discount scheme, private medical, health & wellbeing benefits, onsite gym and restaurant, and 25 days holiday + bank holidays (with an additional 4 days on top to cover the Christmas period). 

Next Steps

Interested applicants should apply with their CV highlighting their suitability for the role against the essential criteria.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation.

We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions, or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants.

We welcome talented people with stories to tell, who can bring fresh thinking, new ideas and different experiences to our business and believe in enabling every person to succeed; to deliver their best performance and realise their full potential.

We understand that these are the things that make you ‘you’ and if you join us, we’ll support you in being able and confident to share your whole self with us.  

We look forward to hearing from you!

Please click here resourcing@uk.imptob.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

Don’t talk yourself out of applying.