The Role

Reporting to the Head of Regional Marketing for Europe, the key areas of responsibility will be to drive the Brand, Product Portfolio, and Marketing Activation strategies within the European Region.

The role requires working collaboratively with regional Consumer Marketing leaders, senior executives overseeing product categories, and other functions across the European region to ensure performance management.

The role holder will be expected to liaise closely with marketing teams across different regions and collaborate with other European functions to align and support the brand and activation strategies at both the regional and local market levels.

Principle Accountabilities

• Lead the European Go-To-Market Strategy, overseeing its implementation and execution by supporting a consistent Brand and Customer Experience Strategy.

• Ensure the delivery of profit and loss goals based on the central product and brand strategy, which should be embedded in local markets with a focus on consumers while balancing key long-term objectives.

• Conduct critical strategic, analytical, and operational projects aimed at increasing revenue, profitability, and productivity.

• Collaborate with regional marketing leads and the central marketing and product portfolio management teams to co-create the overall product and brand strategy.

• Support regional marketing teams in creating business plans and lead the marketing execution plans by ensuring that consumer-focused initiatives are in place to meet business plan targets.
• Identify and share best practices across the European markets.

Skills and Experience Required

• 8+ years of experience in Brand and Marketing Activation roles within a global FMCG organization.

• Leadership experience in managing regional or local markets.

• Experience in launching new and innovative products in different markets.

• Experience working in fast-paced, cross-functional environments, interacting with senior stakeholders.

• Influencing and stakeholder management skills in a complex, matrix-style organization.
• Ability to manage time and juggle multiple priorities to ensure high-quality deliverables.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.